About the role
You will decide which audience, message and channels a campaign should prioritise. The senior role includes reviewing content performance and choosing what to test next without treating reach or engagement as proof of sales.
What you will do
- Set campaign objectives and channel priorities around the offer and available resources.
- Review performance and decide which message, format, or distribution changes deserve testing.
- Define campaign objectives and a channel plan that fits the offer, content capacity and available evidence.
- Review creative and reporting with contributors, then propose focused message or format tests.
What you should bring
- Ability to plan campaigns, assess creative and interpret platform and enquiry data without overstating attribution.
Examples of work in this role
- A campaign strategy connecting audience needs, message, channel choice and measurement.
- A review that explains which content decisions changed and why the evidence supports them.
Working arrangements
- Keep progress, questions, and blockers visible through the agreed communication channels.
- Availability, working hours, equipment needs, and any location eligibility requirements will be discussed during recruitment.
- Employment terms, compensation, and any benefits will be discussed during recruitment.
What to include in your application
- Use the application form and include your CV, availability, and a short explanation of why this work interests you.
- Share a campaign plan and review. Explain a channel or message decision, your contribution and what the results could not establish.
- Share only work you have permission to disclose. A redacted sample or a clear explanation is fine when client work is confidential.