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Content Gap Analysis

Compare a public page with one to five related pages. Use the returned topic differences to identify useful questions to investigate.

Submit only public content you are authorised to analyse. Your URL or text is sent to an Xtensyon-operated analysis service. Keep passwords, private records, and access tokens out of submissions. Read the Privacy Policy and tool terms before using the tool.

Analysis options
Options

Use pages with a similar purpose and audience. Each URL must differ from the target and the other competitors.

Quick start and report preview

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For settings, screenshots and worked examples, read the Content Gap Analysis guide.

Quick start

  1. Enter your page URL and add one to five competitor URLs in Options.
  2. Review the AI and extraction options, then select Start Content Gap Analysis.

Report preview

The comparison lists potential topic gaps and, when enabled and returned, AI editorial suggestions.

A useful comparison

Compare pages with a similar audience and purpose to see whether yours leaves an important customer question unanswered.

Limits of this check

A competitor topic is not automatically a missing requirement. Check relevance and source evidence before adding it.

If something goes wrong

For a failed request or incomplete output, follow Troubleshoot a website analysis.

Need help deciding what to write or update?

Share the page and the gaps that matter to your readers. We can help decide which questions belong on the page and plan the writing or updates around your actual services.

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