Technical and content review
An assessment of agreed pages, their search accessibility, site structure, and the information available to visitors.
SEO / AEO / GEO
Make your business easier to find and understand.
If customers cannot find the right page or understand your offer, the website is missing a useful part of their journey. We review technical issues, content, and page structure, then make agreed improvements that explain your business and support relevant enquiries.
Visibility starts with useful information.
A website can describe a service without answering the questions a potential customer actually has. It may also have pages that are difficult to crawl, confusing navigation, or inconsistent business information. We examine those problems together so the recommendations have a clear reason behind them.
What we can help with
Search intent and topic planning
A practical map of the questions, services, and topics your content needs to address for the intended audience.
Page improvements
Recommendations or implementation for headings, titles, internal links, content, and relevant structured information, within the agreed scope.
Measurement and follow-up
A reporting plan that connects visibility and traffic with useful actions, such as enquiries, alongside a prioritised list of next steps.
Illustrative example
A maintenance company has one short page listing all its services. A clearer structure could give each service enough detail to explain what is included, who needs it, and how to request help. That creates useful pages for customers and a clearer description of the business.
How the work moves forward
Establish the baseline
Review the website, available analytics, search data, and the customers you want to reach.
Prioritise the work
Identify technical fixes and content improvements, then agree what should be addressed first.
Implement and review
Complete the agreed changes, monitor the available evidence, and use what we learn to guide the next round of work.
Agree the scope before the work starts.
The engagement defines the pages, technical work, content production, implementation access, and reporting involved. Search rankings, traffic, AI citations, and enquiries are not guaranteed. Results depend on the website, competition, demand, platform changes, and other factors beyond a single set of edits.
Questions before you start
What do SEO, AEO, and GEO mean?
SEO means search engine optimisation. AEO means answer engine optimisation, with an emphasis on content that addresses specific questions clearly. GEO means generative engine optimisation, which considers how a business and its information may be understood and represented in AI-generated answers. The work overlaps, but the output and measurement can differ.
Can you guarantee first place or inclusion in AI answers?
No. Search and AI platforms decide what they display. We can define and carry out the work, explain the reasoning, and measure available signals. Promising a placement would go beyond what we control.
Do we need more content?
That depends on what is missing. Existing pages may need clearer information, better organisation, or technical fixes before publishing additional articles makes sense.
How will we judge progress?
Agree the baseline and measures first. Depending on the project, these may include indexing, relevant search impressions, qualified traffic, and enquiries. Traffic alone does not tell you whether the right people are arriving.
Find out what your website is missing.
Share your website, the services you want people to find, and the audience you want to reach. We can start with the gaps that matter to your business.