Audience and channel planning
A review of your offer, existing accounts, intended audience, and the channels included in the engagement.
Social Media Marketing
Plan social content around the people you want to reach.
Regular posts can still leave people unsure what your business offers. We plan and create social content around your audience, offer, and campaign goal, then review the response to guide the next round of work.
Choose the message before filling the calendar.
We start with the audience, the problem your offer addresses, and the action you want people to take. An awareness campaign and an enquiry campaign can need different content and measures. Each campaign has one primary message, supported by useful examples and claims your business can substantiate.
What we can help with
Content planning and creation
An agreed content calendar, post copy, and creative requirements tied to the campaign message and business priorities.
Publishing and campaign coordination
Defined approval and publishing responsibilities, with paid campaigns or community management included only where agreed.
Reporting and improvement
A review of relevant measures, what the content achieved, and what should change in the next cycle.
Illustrative example
A business launching a maintenance service could build a campaign around the problems customers recognise: outdated information, broken forms, and uncertainty about updates. Each post can develop that message and direct interested readers to the service page or an enquiry.
How the work moves forward
Define the objective
Agree whether the priority is awareness, engagement, enquiries, or another measurable action, and establish the available baseline.
Plan and publish
Develop the message and content calendar, confirm the facts and assets, and follow the agreed approval process.
Review and adjust
Assess the results against the objective, identify useful patterns, and refine the message, format, or distribution.
Agree the scope before the work starts.
The scope specifies platforms, content volume, formats, revisions, approvals, and reporting. Advertising spend, photography, video production, and responding to messages or comments need explicit coverage. Reach, follower growth, leads, and sales are not guaranteed; results also depend on the offer, audience, budget, and platform behaviour.
Questions before you start
Which platforms should we use?
Choose them according to the audience and the content you can sustain. The review should establish where your prospective customers are reachable and what each channel contributes to the goal.
Is paid advertising included?
Only if it is part of the agreed scope. Campaign management and advertising spend should be clearly identified so the budget and responsibilities are understood.
Will you answer comments and messages?
Community management can be scoped separately or included explicitly. It needs agreed coverage hours, response guidance, and a process for referring customer issues to your team.
How will we know whether it is working?
Measure against the campaign's purpose. Reach and engagement can help assess awareness; enquiries and other conversion actions help assess commercial interest. Review the quality of the response as well as the count.
Give your next campaign a clear direction.
Tell us what you sell, who you want to reach, and what you want the campaign to achieve. Include your current social accounts so we can understand the starting point.